campaign for the launch of «it’s not a lollipop», the second best-selling textile piece of the brand. bold, direct, and instantly recognizable, it continues the narrative of foogaplan’s most iconic designs.
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commisioned by // foogaplan.
role // creative director b2b esther bellido, photographer.
team // esther bellido, fabián nuñez, manuel marcos, sergio baza.
type // commercial work.
date // 2024.